The online review site Yelp is causing reactions of the same name, as many local business owners were dismayed or embarrassed to find out this week that Yelp and GoFundMe created GoFundMe pages without their permission. Under the title “Urgent Message/ Help small businesses affected by corona virus,” the pages are now leading some businesses to scramble to undo the unwanted plea in their name.

The Surf City Business Cooperative swiftly alerted its members Friday afternoon in a mass email.