A diverse group of Surf City merchants has recently come together to form the “Surf City Business Cooperative,” with a mission to market the unique tourism and commerce elements of this centrally located LBI town. The organization’s tagline “Surf City: Main Street LBI” highlights the centrality and walkability of the town, as well as the fact that just about everything can be found in its vibrant business district encompassing 28 blocks of Long Beach Boulevard, organizers noted.

The group is now beginning the process of recruiting members from among the 100-plus businesses located in the borough.