The hamster commercials are big; so is the star hamstermascot at6 feet; so are sales of the Kia Soul and other models. It all came together in celebration of the one-year anniversary of the successful Kia dealership at 270 Route 72 in Manahawkin on Saturday.

“It’s probably the most popular auto commercial ever made,” ventured Sales Manager Eric Gardner as customers met the furry celebrity that Gardner dubbed the “ham-star.”