There’s this common image that adventure sports marketing has used over the last10 years commonly referred to as the “kit.” Essentially, before a trip, a surfer lays out all the things that he or she will pack and snaps a photo. The idea is kind of like “These are the things I will be using on my trip because this is the kind of trip I am planning,” and more basically “these are items I have chosen that define who I am.”

You’ve seen it. There’s always a passport, trunks and some kind of outerwear.