Warm, fresh, soft and made-to-order: Shore Good Donuts is so much an LBI experience that a second location in Beach Haven is rolling them out like the popular shop in Ship Bottom. The new store, at 14 South Bay Ave., is larger and has a nice indoor seating area for settling down to the unique Shore Good Donut sundaes or a cup of coffee.

Founders Todd Hunt and Rich Platt (who also have been owners of a successful plumbing business for over 10 years) said when asked that they aren’t really surprised to be running duo doughnut locations.

“We envisioned it from day one and knew it would take some time,” Hunt said.