I’m not going to bury the lead.

The global surf sensation who happens to be from New Jersey, Ben Gravy, is coming to LBI to hang out and surf on Sunday. All are invited to “Ben’s BBQ” at Wave Hog Surf Shop in Ship Bottom for a meet and greet, cookout and surf session, starting at 11 a.m., sponsored by Hyperflex Wetsuits.

For a long time, professional surfing and the surf industry lived within a certain ecosystem. It was pretty standard for business communities before social media changed a lot of that.