Before the puck even dropped at the Prudential Center last Saturday, the “New Jersey Devils x Jetty” collection apparel was fully sold out at the team store in the rink. The Devils lost the game to the New York Rangers, but the merchandise was a resounding win.

“It was an absolute feeding frenzy,” Jetty Marketing Director Joe Hodnicki, who attended the hockey game with a few co-workers, said of the scene in the store.