“Believe the hype,” said Jay Zimmerman a year ago after trying his first “ginormous sub” from Mystic Meats in Little Egg Harbor. He stands by those words as he celebrates the grand opening of his franchise, Mystic Subs & More, located in the Manahawkin Shoppes on Bay Avenue.

Zimmerman recalled his disbelief when he was handed his first sub from Mystic Meats, which he attempted (and failed) to eat in a single sitting. “I couldn’t believe how heavy it was,” he shared.