Fruit and veggie expert Pete Napolitano is known as host of the long-running segment “Produce Pete” on NBC’s “Weekend Today New York.” The 78-year-old’s recognizable voice, friendly face and relatable stories have made him an easy-to-love part of Saturday mornings for generations of families in the viewership. So, naturally, he’s making his way through the Garden State to celebrate his latest creative harvest.

On Valentine’s Day he released his memoir, They Call Me Produce Pete, with co-author Susan Bloom.