To the Editor:
I studied mass media in college. The class work included analysis of media content (stories) and advertising. The homework was a fun exercise. We watched TV news andcompiled data on what stories were reported and what products were advertised during which programs. Instead of passively watching news, the class was a lesson in actively understanding what happens on TV.
When I started my real-life career in NYC, I took a job in “media buying.”
February 16, 2017
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