Surfing has always been something of an adhesive culture.

We like stickers. Drive around the Island and you can count thousands of stickers from surf shops, brands and other projects that have their root in surfing. Surfing probably has about .0001 percent of the popularity of football, but even in this split blue and green area, you don’t seeso many Giants and Eagles stickers. You see surf stickers. They’re on cars, the backs of street signs and anything “stickable” where the street meets sand.