More than two decades after the owners of “The Original” Ron Jon Surf Shop redefined the skyline of Ship Bottom with a three-story building fronting Central Avenue, they want to raze it and replace it with a brand new facility nearly doubling its size while returning to a one-story structure.

“We do not have a timetable yet for the new construction as we are in the early phases,” Heather Lewis, marketing director for the Cocoa Beach, Fla.-based company, said Tuesday.