Jetty recently made the news for its new commitment to the Surfrider Foundation. But that isn’t the only report of the LBI-based brand’s inroads on a national scale. Jetty CMO and co-founder Cory Higgins has been selected as an advisory board member to the Surf Industry Manufacturers Association, the trade association of surf industry suppliers for the past 30 years. He will be the first-ever East Coaster to serve on the board of the very West Coast-based industry.

“It’s really exciting to have the opportunity to join the advisory board,” Higgins said.