After 17 years of brand development and growth, How You Brewin Coffee Co., based on LBI, has become an official franchise brand.

“It’s an out-of-market growth strategy for us,” said Dan Malay, CEO. “The inquiries have been steady over the years, so after much urging and research, we decided to take the brand in that direction. We want to provide other budding and carefully selected entrepreneurs the same special opportunities that the coffee industry has provided us.”