Jetty and Jetty Rock Foundation have announced the HighWater Healing Initiative.

“HighWater Healing is our most significant online initiative of the year thus far, and we are so excited to get this into the wild,” said Jetty Marketing Director Joe Hodnicki.

HighWater Healing functions similarly to last year’s Rising Tides campaign. When shopping the collection, customers can choose a coastal initiative that best resonates with them, and 100% of the profit is donated back to that organization.

“We vetted eight various like-minded programs making great, positive coastal impact up and down the East Coast, and…