Look past the service window of the Greenheads Salad Co. truck at 302 Second St. in Beach Haven, and the outline of the old building is still there, the scorch marking what remains of the sides. The truck sits in the footprint of the building that caught fire Oct. 6, 2025, which was then condemned and torn down by May 15. What is left is an open-air lot on Bay Avenue where a storefront used to be, and a lunch operation running out of a truck in the middle of it.
Co-owner Kevin Ketchel did not plan any of this. In fact, he planned, on the day it happened, to do nothing at all.
Subscribe to keep reading
This story is from our archive. Get your SandPaper Annual Pass for access to our digital archive, plus everything else a pass includes. Details below.
Annual Pass — $18 Details
365-day access to:
- The complete SandPaper digital archive (stories date back to 2012).
- Full photo galleries from our photographers.
- The entire catalog of SandPaper games, puzzles and quizzes.
How it works
- Enter your email below and click to pay the one-time $18. Card details are entered on Stripe’s secure page.
- You’re in straight away — no password to create, and nothing to set up or manage.
- You stay signed in. If you’re ever signed out, or you read on a new phone or computer, we’ll email you a code to get you back in.
- Never auto-renews. Your pass is good for one year. We will email you when it expires so you can renew if you’d like.
See our site policies for more information.
Already a subscriber? We’ll email a code to get you back in.
















