Look past the service window of the Greenheads Salad Co. truck at 302 Second St. in Beach Haven, and the outline of the old building is still there, the scorch marking what remains of the sides. The truck sits in the footprint of the building that caught fire Oct. 6, 2025, which was then condemned and torn down by May 15. What is left is an open-air lot on Bay Avenue where a storefront used to be, and a lunch operation running out of a truck in the middle of it.

Co-owner Kevin Ketchel did not plan any of this. In fact, he planned, on the day it happened, to do nothing at all.