As the COVID-19 pandemic continues, businesses across the country have had to find new ways to stay afloat while adapting to social distancing guidelines. For many businesses, this has meant embracing the digital sphere.

At Firefly Gallery in Surf City, the pandemic has inspired a particularly creative response: the art gallery and boutique now offers a personal shopping service where customers can use FaceTime or another video chat platform to call an employee of the gallery and “look around.”