When Julie Haimbach opened Faye & Madi in Beach Haven during Memorial Day weekend, she didn’t just bring a new shop to town; she added a splash of summer color.

Just off Bay Avenue, across the street from Schooner’s Wharf, a vibrant, DIY boutique invites customers to personalize hats, hoodies, totes, jewelry and more, in a space that feels part workshop, part daydream.