The newly opened Bill’s Surf and Tackle is a friendly stop in Harvey Cedars for sport fishing needs, with plans to expand by summer into family water sports as well as surfing and skating gear that will have its own room in the back.

Bill Heitzmann with wife, Jen, opened the shop at 6332 Long Beach Boulevard with the upstairs as their residence. Originally from Secaucus, they moved to Surf City two years ago. The fishing tackle shop here fulfills a dream.