“Redefining beach culture” caught the attention of business journals nationwide. A news release on marketing the area’s unique attractions sent out by the Southern Ocean County Chamber of Commerce got picked up across the country, said chamber Destination Marketing and Communications Director Lori Pepenella.

The new Beach Culture Redefined promotional campaign into 2015 will be “sharing the artistic side of the LBI Region” – from visual to performing, culinary and sporting – “to draw in new…