The 1902 exposé in the Philadelphia Bulletin of the Appleby land scheme did little to bring it to an end. People continued to purchase land advertised as bayfront or good farmland only to discover it was 9 miles west of Tuckerton in the heart of the Jersey Pine Barrens.

The Tuckerton Beacon reported in January 1903, “Two Appleby victims came in town yesterday to look up the Appleby estate, and, like all the others, found the Appleby scheme a big fake.