Earlier this month I got a promotional email from a fledgling company called Boost Surfing. Now to be honest, my first thought was a strange connection to Boost!, the super-sweet soft drink that came out of Burlington County and became a weird South Jersey phenomenon. I remember having a giant glass bottle of concentrated mix in our basement as a kid. You would mix it with water for a weird syrupy caffeine drink. And in my head, they had some odd surf team, event or other odd venture.

Turns out this is Boost Surf, not based in Riverside, N.J. The email read: “As I’m sure you know, surfers spend a…