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Owner Lindsay Sweeney opened her first store in 2003 in Barnegat Light’s Viking Village while she was studying fashion merchandising at Philadelphia University. In 2007, she opened her second store, in Surf City, which she expanded into a double suite in 2015 due to much success. After the birth of her son, Sweeney recently decided to close the doors of her first store and put all of her energy into the Surf City location.
“It’s much easier with everything in one location to be more available and helpful to my clients,” she said.
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