It turned out to be all a big “put-on.”

I’m talking about the campaign to put clothes on pets and farm animals that was launched back in 1959 and lasted for several years, even after being exposed as a hoax by the CBS Evening News in 1962.

And during that time, the “organization” behind it, which for some perverse reason called itself “The Society for Indecency to Naked Animals,” or SINA, managed to get significant media attention and attract thousands of devotees.