Has anyone noticed what’s been happening in surf shops the last few years?

Hey, we all like a cold drink, right? I assume that’s why the surf retailers have a quarter of the store designated to drinkware. These days, in addition to surfboards, wetsuits and flannels, your local surf shop can get you outfitted with thermoses, canteens, high balls, low balls, ramblers, tumblers, bumblers …  anything you need, 34 different colors. Hell, I’m drinking out of one right now. It has my name on it.