The Surf City Retail Trail is like searching for treasure at a rainbow with 16 bright ends.

The first of three dates for the retail trail shopping experience is Friday, June 30. Businesses and restaurants will feature giveaways and specials, said Megan Smith, who suggested the idea for the Surf City Business Co-Op and who owns one of the participating shops, Product With a Purpose.

The participating shops and establishments are: Anchor Spirits/Northside, Aquamarine, Baked on the Beach, Boulevard Clams, Coco Kimono, The Cheese Shoppe, Gemini Jewelry,…