Last fall, a compellingly branded sign went up on a vacant building in a Mystic Island plaza. “Coming Soon! Sunday Gravy Company” it read. The logo was so eye-catching, the business name so comforting to some (and equally controversial to others), that it spun Little Egg Harbor into a frenzy of anticipation.

BENVENUTA: Sunday Gravy Company has become a neighborhood favorite. Owners Carla Marchiafava and Dan Young (above) are dedicated to serving the freshest homestyle Italian fare. (Photos by Ryan Morrill)

The business opened in April and, on its second day open, there was a line out the door. Hungry customers cleaned out its inventory in the first few hours, forcing the proprietors to close…