By its definition, traffic safety is a simple concept: reduce harm resulting from accidents on public roadways. In real life, it’s a little more complicated, especially on Long Beach Island when some of the influxes of summer visitors don’t fully know or understand the rules of the local roads.

This past summer, in addition to its annual goal of attracting more visitors and increasing business on the Island, the LBI Chamber of Commerce undertook a campaign to shed light on traffic safety.