A pop-up in baseball is defined as a short high-fly hit to the infield or immediately beyond that is easily caught before hitting the ground. By definition, a pop-up store or business is a trend of opening a short-term sales space. The key word in both definitions is the use of the word “short,” ending the similarities without much of a second thought by many.

Perhaps, though, there should be more thought given to how, when and where pop-up stores or businesses are put into play, especially in…