The north end of Long Beach Island just got more fashionable with the grand opening of Society Beach, the ultimate his-and-hers shopping destination. Society Beach, an extension of brother and sister stores Society Men and Society Femme located in Westwood, officially opened its doors June 29, at 2106 Long Beach Blvd., Surf City. After just a few short weeks in business, owner MaryAlice Farella has received an overwhelmingly positive response from locals, vacationers and surrounding businesses.

“I love my neighbors, and I have a really good core up here.