The new Allie May Boutique in Beach Haven Gardens is a little over 500 square feet of on-trend apparel and accessories, blending cuteness and comfort, sass and class. The boutique is named for owner Katelyn Roth’s Irish grandmother, Alice “Allie” Flatley; her older sister’s middle name, May, is also the month her parents met, as high school sweethearts.

Flatley comes in almost every weekend to help hang and organize clothing and backstock, Roth said.