Artist Cricket McGehee of Harvey Cedars is launching her new brand Trident True this month, with a debut design of a masked mermaid on T-shirts, enameled pins and stickers, available direct from the artist and at Sun Dog in Ship Bottom. The cheeky mermaid, with her pinup vibe complete with anchor tattoo, will also appear on pint glasses at the new Black Eyed Susans.

McGehee explained she is working to re-create herself during this uncertain economic time.