Who is the Jetty woman?

She’s busy. Not just busy – active. Outdoors, on the waves or in the woods, on a job site or in an office, running errands or a household, catching up with family and friends, taking care of pets, partners and kids. All the while, she’s feeling cute, comfortable and in control.

“Women are multidimensional,” Design Director of Apparel Lisa Joseph said at Saturday’s “Girls Night Out” launch party at the Jetty flagship store in Manahawkin. “We’re not just cold-water surfers. We’re videographers.