After four decades in Beach Haven, The Bagel Shack is preparing for its 41st summer in business, with a second location in Surf City that opened Feb. 9.

Owners Ken Muha and Greg Blair have their sights set on franchising and geocentric expansion, and the Surf City store is just the first step in that plan, to establish proof of a multi-unit concept.

So far, so good, Muha said, to within 2% to 4% of projections. Business has been on the slow side, which is normal for late winter; they’re using…