When Lisa Willoughby’s children were young, they would collect broken and discarded kites to fix throughout the quiet winter months on Long Beach Island so they could fly them on a Surf City beach in the summer. Often, they gave away their kites for free to others in hopes they would fall in love with kite flying and creating memories.

“I called it a kite festival in a wagon,” Willoughby said recently, recalling that those days always transpired spontaneously because the weather has to be just…