It was the mid-1960s and Beatlemania was still the cultural rage. But in Beach Haven it marked the beginning of something new: Bay Village, which is celebrating its 60th summer of “aspiring to be a family-friendly, charming shopping destination for the Long Beach Island community.”

A FAMILY LABOR OF LOVE: J. B. Maschal, John Maschal and Megan Maschal Balderston keep the family tradition alive to make sure everything runs smoothly at Bay Village. The elder Maschal envisioned the development of Bay Village several years before it became a reality. The first business to open was Country Kettle Fudge.

“With more than 20 shops, we have everything you need to spend the whole day at 9th & Bay Avenue,” its website declares.