SMALLER IS NEW NORMAL: Over the weekend, a national news broadcast ran with a catchy story that the world’s fishes are getting smaller, literally littler. The story was almost singularly predicated on a drop in the average size of a single type of Alaskan salmon.

The overall decline in salmon size has actually been duly noted for years now. It only became prime news fodder when some expert or another attributed the size drop to, ta-da, climate change. Now you’re talking newsability, right? Wrong.

Even a modicum of solid research would show a highly demonstrable drop in the average fish size of most marketable fish…